Each year, Google makes over 500 updates to its algorithm. Although most of the changes are minor with no significant negative impact on a website, some updates are major enough to pull down a site’s ranking. SEO Indore professionals are always on the watch for new algorithm updates hitting the market.
But first, let’s understand what a Google Algorithm is and how does it affect a website’s SEO?
Search engines like Google depend on a complex algorithm to crunch data from sites available on its platform and present users with websites that deliver best results. A website is ranked on the basis of various factors and metrics that put web pages in order of their relevance and user value.
But whenever there are a new Google Algorithm updates, businesses and website SEO professional move into a state of panic. In the SEO landscape, how to deal with the Google algorithm update has always been a topic of discussion. So, In this article, we will take you through some ways to handle the change and move forward.
Step 1 – Don’t freak out, and watch
Keeping calm when a major Google algorithm update takes place is easier said than done. Since Google never openly shares the list of the changes made into its algorithm, webmasters have to rely upon clues and hints. As only a little can be gathered through Google, the course to take would be to patiently analyze any changes that may have happened on your site. Observe your website from time to time from the date of the new update and compare your recordings. Be watchful of what others are talking about the update.
Step 2 – Check your traffic and positions
The best way to see if the latest update has hit your website is to check the traffic and ranking position of your website. There are plenty of tools and software that can help you analyze where your site has dropped or spiked. The key is to analyze each and every fluctuation and act upon it.
Step 3 – Analyze your website
When analyzing your website, consider evaluating the content you have curated. Do away with content that is no more relevant or is duplicate.
The backlink is another factor that plays an important role in forming a website’s SERP rank. Google has shown its displeasure on sites that rely on unethical means to produce links. If you notice spammy links attached to your site, remove them immediately.
Step 4 – Consider other options
Often, there are chances that you might be facing a drop in the ranking due to some other reasons. Google Search Console lets you find out what may have caused you the penalty. Work on the recommendations suggested by Google and send your website for a re-evaluation once done.
Negative SEO could be another reason for dropped ranking. If you are a victim of negative SEO, prepare an action plan to resolve.